GRAPHIC DESIGN / BRAND CONSISTENCY
Brand consistency across media
Every touchpoint.
One coherent identity.
Align color, type, photography and layout across print and web, establishing a consistent foundation for future updates.
- FOR
- Companies aligning brand expression across different media
- PHASE
- Rollout and updates
- ESTIMATE
- Proposed individually after confirming scope
FROM WORKFLOW TO DELIVERABLES
How we work ↗- 01Review current materials
- 02Define shared principles
- 03Apply to priority media
- 04Document update procedures
01 SCOPE & DELIVERABLES
What this engagement delivers.
Use the following as a starting point to agree on deliverables for your workflow and requirements.
Color, typography and layout principles
Design applications across agreed media
Guidelines for future updates
If available,
bring these to the conversation.
- Existing logos and materials
- Current website
- Target media and priorities
Incomplete documentation is fine. Start by describing your current situation.
02 PROJECT FLOW
A visible path to delivery.
- 01
Review current materials
- 02
Define shared principles
- 03
Apply to priority media
- 04
Document update procedures
Decision point
Review consistency across media, then extend to additional materials in stages.
03 ENGAGEMENT
Define the scope before starting.
Cost, timing and terms are proposed after confirming scope and the team required.
A CLEAR FIRST STEP
The scope you need.
An informed decision to start.
Tell us about your objectives and current situation.
We will propose a clear scope, deliverables and approach.
- 01
Contact
Start with your current situation and challenges, even before requirements are defined.
- 02
Review scope, deliverables and estimates
Review work, cost, timing and exclusions. Additional work is discussed before it begins.
- 03
Start with the agreed phase
Confirm the terms before starting. Subsequent phases depend on results and business needs.
04 QUESTIONS
Start with your questions.
Q.Can you arrange printing?＋
We agree in advance whether the scope includes print coordination or delivery of print-ready files. Quantity, paper, finishing and deadlines are discussed individually.
Q.Can you create the website and print materials together?＋
Yes. We organize shared information and assets to create a consistent expression across web and print.
Q.Can we start while copy and photography are still being prepared?＋
We can begin with existing material. Additional writing, photography and illustration work is proposed after confirming the required scope.