WEB DESIGN / WEB GROWTH
Website operations and improvement
Beyond launch.
A website that evolves.
Continue updates, traffic reviews and navigation improvements. Establish ownership and priorities so the site evolves with the business.
- FOR
- Companies maintaining and improving a published website
- PHASE
- Operations and improvement
- ESTIMATE
- Proposed individually after confirming scope
FROM WORKFLOW TO DELIVERABLES
How we work ↗- 01Review the current state
- 02Prioritize improvements
- 03Update and modify
- 04Review the results
01 SCOPE & DELIVERABLES
What this engagement delivers.
Use the following as a starting point to agree on deliverables for your workflow and requirements.
Agreed updates and modifications
Traffic and navigation review
Next improvement recommendations
If available,
bring these to the conversation.
- Website administration environment
- Current measurement setup
- Planned updates and areas to improve
Incomplete documentation is fine. Start by describing your current situation.
02 PROJECT FLOW
A visible path to delivery.
- 01
Review the current state
- 02
Prioritize improvements
- 03
Update and modify
- 04
Review the results
Decision point
Use available data and operational feedback to prioritize pages and journeys for improvement.
03 ENGAGEMENT
Define the scope before starting.
Cost, timing and terms are proposed after confirming scope and the team required.
A CLEAR FIRST STEP
The scope you need.
An informed decision to start.
Tell us about your objectives and current situation.
We will propose a clear scope, deliverables and approach.
- 01
Contact
Start with your current situation and challenges, even before requirements are defined.
- 02
Review scope, deliverables and estimates
Review work, cost, timing and exclusions. Additional work is discussed before it begins.
- 03
Start with the agreed phase
Confirm the terms before starting. Subsequent phases depend on results and business needs.
04 QUESTIONS
Start with your questions.
Q.Can we talk before copy and photos are ready?＋
Yes. We review supplied assets and include any necessary copy preparation, photography or asset sourcing in the proposed scope and estimate.
Q.Can you build just a landing page?＋
Yes. We review the service, traffic sources and intended action, then define the structure the landing page needs.
Q.Can you improve just part of an existing website?＋
We review its architecture and management setup before confirming whether partial changes are practical. We can also compare them with a full redesign.