WEB DESIGN / WEB STRATEGY
Web strategy and information architecture
A clear website
starts with a clear plan.
Define visitors, value and intended actions. Plan pages and navigation to create shared design criteria.
- FOR
- Companies defining a website's direction and structure
- PHASE
- Planning and consultation
- ESTIMATE
- Proposed individually after confirming scope
FROM WORKFLOW TO DELIVERABLES
How we work ↗- 01Understand the objectives
- 02Organize information and navigation
- 03Develop the structure
- 04Confirm the production approach
01 SCOPE & DELIVERABLES
What this engagement delivers.
Use the following as a starting point to agree on deliverables for your workflow and requirements.
Sitemap and navigation design
Key page outlines
Assets, functionality and production scope
If available,
bring these to the conversation.
- Company and service information
- Current website and challenges
- References and desired outcomes
Incomplete documentation is fine. Start by describing your current situation.
02 PROJECT FLOW
A visible path to delivery.
- 01
Understand the objectives
- 02
Organize information and navigation
- 03
Develop the structure
- 04
Confirm the production approach
Decision point
Agree on pages and production scope before moving into design and implementation.
DESIGN / VALIDATE / OPERATE
Define the visitor and the decision first.
Establish target visitors, acquisition channels, buying questions and publishable evidence. Structure pages around decision needs before deciding how many pages to build.
What this stage establishes
Align search needs with sales conversations and give each page a purpose and next action. Include ownership and measurement in the delivery plan.
Check that main entry pages lead to relevant information and a clear contact path.
Review responsive layouts, keyboard use, image alternatives and form error messages.
Measure successful inquiries separately from clicks, accounting for internal traffic.
03 ENGAGEMENT
Define the scope before starting.
Cost, timing and terms are proposed after confirming scope and the team required.
A CLEAR FIRST STEP
The scope you need.
An informed decision to start.
Tell us about your objectives and current situation.
We will propose a clear scope, deliverables and approach.
- 01
Contact
Start with your current situation and challenges, even before requirements are defined.
- 02
Review scope, deliverables and estimates
Review work, cost, timing and exclusions. Additional work is discussed before it begins.
- 03
Start with the agreed phase
Confirm the terms before starting. Subsequent phases depend on results and business needs.
04 QUESTIONS
Start with your questions.
Q.Can we talk before copy and photos are ready?＋
Yes. We review supplied assets and include any necessary copy preparation, photography or asset sourcing in the proposed scope and estimate.
Q.Can you build just a landing page?＋
Yes. We review the service, traffic sources and intended action, then define the structure the landing page needs.
Q.Can you improve just part of an existing website?＋
We review its architecture and management setup before confirming whether partial changes are practical. We can also compare them with a full redesign.