GRAPHIC DESIGN / EDITORIAL PLANNING
Editorial planning and structure
What you want to say.
In an order that makes sense.
Understand the reader and context, then edit the information. Agree on structure before visual design.
- FOR
- Companies deciding what content to include and how
- PHASE
- Planning and consultation
- ESTIMATE
- Proposed individually after confirming scope
FROM WORKFLOW TO DELIVERABLES
How we work ↗- 01Understand the use case
- 02Edit the information
- 03Develop the outline
- 04Confirm production requirements
01 SCOPE & DELIVERABLES
What this engagement delivers.
Use the following as a starting point to agree on deliverables for your workflow and requirements.
Content and page structure
Copy and asset inventory
Production specifications and plan
If available,
bring these to the conversation.
- Existing company and sales materials
- Intended use
- Desired dimensions and page count
Incomplete documentation is fine. Start by describing your current situation.
02 PROJECT FLOW
A visible path to delivery.
- 01
Understand the use case
- 02
Edit the information
- 03
Develop the outline
- 04
Confirm production requirements
Decision point
Move into design once the content and necessary assets are agreed.
03 ENGAGEMENT
Define the scope before starting.
Cost, timing and terms are proposed after confirming scope and the team required.
A CLEAR FIRST STEP
The scope you need.
An informed decision to start.
Tell us about your objectives and current situation.
We will propose a clear scope, deliverables and approach.
- 01
Contact
Start with your current situation and challenges, even before requirements are defined.
- 02
Review scope, deliverables and estimates
Review work, cost, timing and exclusions. Additional work is discussed before it begins.
- 03
Start with the agreed phase
Confirm the terms before starting. Subsequent phases depend on results and business needs.
04 QUESTIONS
Start with your questions.
Q.Can you arrange printing?＋
We agree in advance whether the scope includes print coordination or delivery of print-ready files. Quantity, paper, finishing and deadlines are discussed individually.
Q.Can you create the website and print materials together?＋
Yes. We organize shared information and assets to create a consistent expression across web and print.
Q.Can we start while copy and photography are still being prepared?＋
We can begin with existing material. Additional writing, photography and illustration work is proposed after confirming the required scope.